Building Your Personal Brand

Building your personal brand is one of the most important aspects of public relations, which some public relations practitioners over look at times. The article clarified and gave examples as to why a public relations practitioner must be aware of their self-worth in order to market their skills to the public or employers. The article suggested that public relations practitioners should get involved in the community, and even work for free. Reason being is that it will allow a public relations practitioner to continue perfecting their skills, gain networks and connections, and try out new public relations’ strategies.
If I had to follow one of the suggestions from the article it would be to volunteer your skills and knowledge with a non- profit organization. In my experience, volunteering was one of platforms I used to get my work out there to the public, so that I can make a name for myself and get recognize for my knowledge and skills. Plus, when an individual volunteers for free what he or she is gaining is worth more than money because the experience and knowledge can be applied to any other job or career.
To add on to the article “Building Your Personal Brand,” I would suggest that public relations practitioners become a little bit more technology savvy in order to be more marketable. Reason being is because the job of a public relations practitioner is to have full command or to master all forms of communication. When you generalize communication they can be divided into two general categories of how people communicate. The two categories are words and pictures, which truly do have a harmonious relationship. The underlining message is that a public relations practitioner would need to be familiar with the knowledge of how to build flyers, billboards, and websites; As well as using social networking to communicate like: RSS feeds, PSA and blogging to encompass all forms of communication.