Likeability: It’s An Inside Job,” by Bruna Martinuzzi

After reading, the article “Likeability: It’s An Inside Job,” by Bruna Martinuzzi, I found it to be a very interesting article. I can agree with a few of Martinuzzi’s point of views, especially about malcontent individuals, which are individuals that have more of a likelihood of scaring off employees, guest or clients. The funny thing is that most people have meet or ran across an individual with those characteristic in the past or present. Alternatively, calling people by their name and remembering it is a great way to be likeable, because people from the outside in perceive that as a friendly relationship that has been built.
Public relations practitioner must be smooth and graceful and do their job with a likable personality, while in the confusion of mass communication. Skills, a great conversationalist, and image are part of being likable. When a person is diligent, respectful and honest most people would be attracted to that positive aura and would like to surround themselves with a positive circle. An individual can attract more bees with honey than vinegar, and that goes the same with people. In my academic career, being friendly and respectful definitely helped me to build a friendly bridge with my colleagues and anyone that I may meet in my travels.
Relevance is one of the areas that I need to work on. To be interested in other people’s hobbies, interest, wants or needs I would need to actually have some interest in that particular subject. On the other hand, above the line thinking and taking the time to entertain other’s wants, needs or hobbies would be in the best interest of the public relations practitioners in order to learn and gather more data. Knowledge is power, so the more you learn the more a person earns. As a public relations practitioner being aware of new trends and technology will be to his or her advantage in order to stay ahead of the communication curve.