Climate Change is a very important subject matter that affects the world and all living things. Many people in the world truly do not understand what climate change is. Most people believe that climate change deals with the change in climate or a hole in the ozone layer. Through the use of media platforms like print, radio and television the information about climate change can be confusing. So, how can an individual know what or who to believe in when it comes to climate change?
Part of a public relations practitioner job is to counsel our leaders and government in the hopes that we supply them with the most information to make a better decision in the future. The first thing a public relations practitioner must do is research. Research is crucial when an individual first learn about a new subject. “Climate Cover-Up, The Crusade to Deny Global Warming,” by James Hoggan explains intricate problems about global warming and how there are individuals who try to use scientific evidence to suggest that global warming does not exist. The book has plenty of interesting facts to help educate the average person in society about global warming by the use of current events that have occurred because of climate change. Hoggan has found a way to explain intricate political problems about global warming to the masses and a target audience.
After reading “Climate Cover-Up,” my eyes were opened to the scandals of global warming by corporations, government and individuals. "Junk Science" was one of the chapters in “Climate Cover-Up,” that explained a great deal about how people have paid other scientists to fabricate false data. Hoggan used Dennis T. Avery, as an example, who hired 500 scientists to find scientific evidence that global warming does not exist and that global warming is a natural event that happens all the time in nature. Another example would be “The Greening of Planet Earth,” which is a video that tries to explain how more carbon dioxide is better for the planet. This is misleading information that is purposely put out for the public to consume because it causes confusion amongst the mass audience; and if the mass or target audience is unsure about the subject at hand then they have done their job by creating doubt in the public’s eyes.
I would advocate for this book because it defines the lines between lies and truth about global warming. Thanks to authors like Hoggan for writing a book about the cover up of global warming because it helps to educate the public about what is really going on around them in their environment. In my opinion, Hoggan did not use his book “The Climate Cover-Up, The Crusade to Deny Global Warming,” to persuade or influence the mass but to enlighten the mass and allow every individual to make their own choice about climate change.
Climate change is very important issue affecting everyone in the world. Unfortunately, there is much confusion about if it is real or not. The fact that individuals, corporations, and some government officials would go to such lengths to fabricate false data just so they can keep the status is astounding. The bottom line is as long as people are ignorant of these conditions no one can stand up and oppose these scandalous practices. As long as these people are in power and control the flow of information change will be impossible.The only ones who will suffer are the weak, poor, and minorities who have no leverage in which to bargain with for their survival. Money is a huge factor in companies decision making process. If something like cutting their profits to help the environment reduces their profit margin then, they will fight to keep making that some amount of money if not more to hold on the quality of life they're accustomed to while everyone else suffers from the results of their actions.
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