Technology Tools for Public Relations

Technology Tools for Public Relations
Technology has helped Public Relations practitioners to advance in a growing and competitive field. 200 years ago Public Relations was unknown. The job of a P.R. is the art and science of implementing ideas, predicting trends and events and counseling leaders or others are a few of the functions of a public relations practitioner when dealing with a client or media outlets. Over time technology has enhance how people communicate and kept up with others around the world. Transferring conversation, ideas, concerns and paper through communication outlets is a P.R. practitioners dream. If, Edward Bernays had the technology that we use today his job as a P.R. practitioner would have been easier.
A few examples of how technology has helped advance P.R. practitioners include the basic advancement the fax machine has provided. In the past P.R. practitioners had to send everything by mail. The fax machine made communicating through letters more acceptable and efficient in everyday life in society.
Secondly, when the invention of the Internet arrived it open so many doors of communicating with people around the world in so many different ways. For example, email became more efficient than fax over time because people would scan their documents and email their letters online. Having an email account was like your own personal virtual mailbox that you can check at your earliest convenience, while maintaining an organized copy of preferred documents in your email account. Advertisements, junk mail and surveys are delivered to your email account nowadays, which is a great way for P.R. practitioners to have a 2-way communication between clients and their customers or for gathering information about a target audience.
Thirdly, through the advancement of telephones and text messages this technology has open another realm of communication for people and P.R. practitioners. Through texts messages alone a person can hold a live chat and receive instant messages about world breaking news, government or anything else that peeks the individual’s interest.
All in all, the underlining message is that technology is one of the best things that can happen for the field of public relations. Computers, television, copy machines and the Internet along with other types of technology and new inventions in the field of public relations have no place to go but up; as long as P.R. practitioners rely on their mind and skills first and use the technology tools in public relations as reinforcement.