Picas (New Digital and Social Media)

There are a lot of different media outlets that PR practitioners may use in their careers. For example: newspapers, radio ads and television commercials are what I call “old school media outlets”. Traditional media outlets are still useful to use today, but because of the Internet, digital and social media the traditional media has been pushed aside or pushed to the back of line due to the explosion of digital technology.
The idea of digital and social media has exploded and spread like wildfire across the globe. Digital and social media takes the power from the big and power companies and gives the power to the common individual to spread a message or communicate to a large target audience.
For example: Picas is a great software program that is relative to the common individual or citizen and when properly used it is a great tool for public relations practitioners. Explaining in detail, Picas is a software program that organizes all your digital pictures by face, name or the time in which the picture was taken. Also, Picas has many other features that it offers to the user like a web page gallery, security option for digital pictures and helpful tools that help enhance the digital quality of a picture.
The reason I use Picas in my daily career is to upload certain digital images for clients or graphic design practitioners. JPEG is the digital format for a picture.
A JPEG format is a large file that takes up a lot of space and memory on your PC and Internet. To avoid problems with downloading a picture or opening a picture on your desktop a person would have to reduce the image file. On the other hand, uploading your digital picture to Picas web gallery allows the user to post large digital files without reducing the pixels in a specific digital images, so that clients or others would be able to download or copy the image for their personal use.
All in all, Picas is a great software program that makes sending and receiving large digital images a lot easier than in the past when a person had to hand deliver pictures to a client. Technorati, Google Reader, HootSuite and Skype are just a few of the many digital and social media that anyone can use. Digital and social media is the new wave of the future for people in society to spread their thoughts, message or pictures to the mass or a target audience.