Framing

There are many different aspects of framing that a person in public relations should know or understand, but I am only going to mention a few of the framing aspects that interests me.

One of the major aspects of framing is it is not the words you use in the message, it is how the message is heard. When you think about it that statement is kind of deep, because as a professionals we must master the skill of communication. Knowing how to present your message is key for example, if you're talking about money it is better to say "international tax" than "foreign tax" because not only does it sound better but the average individual hears the word foreign and tends to link the word with foreign oil, foreign profits or even Communist countries. People in America may not agree with the ideas or like their ways, which in turn means your message can be misunderstood by your public audience.