James Hoggan is the author of a book called “Climate Cover-Up, The Crusade to Deny Global Warming.” Hoggan explains complex problems about global warming and how there are individuals who try to use scientific evidence to suggest that global warming does not exist. The book is full of interesting facts to help educate the average person in society about global warming by the use of current events that have occurred because of global warming. Hoggan has found a way to explain intricate political problems about global warming to the masses.
After reading “Climate Cover-Up,” I felt that my eyes was opened to the scandals of global warming by corporations, government and individuals. "Junk Science" was one of the chapters in the “Climate Cover-Up” that explained a great deal about how people have paid other scientists to fabricate false data. Hoggan used Dennis T. Avery, as an example, who hired 500 scientists to find scientific evidence that global warming does not exist or that global warming is a natural event that happens all the time. Another example would be “The Greening of Planet Earth,” which is a video that tries to explain how more carbon dioxide is better for the planet. This is misleading information that is purposely put out for the public to consume.
I would advocate for this book because it defines the lines between lies and truth about global warming. Thanks to authors like Hoggan writing a book about the coverup of global warming. It helps to educate the public about what is really going on around them in their environment.
Wednesday, March 17, 2010
Monday, March 1, 2010
Framing
There are many different aspects of framing that a person in public relations should know or understand, but I am only going to mention a few of the framing aspects that interests me.
One of the major aspects of framing is it is not the words you use in the message, it is how the message is heard. When you think about it that statement is kind of deep, because as a professionals we must master the skill of communication. Knowing how to present your message is key for example, if you're talking about money it is better to say "international tax" than "foreign tax" because not only does it sound better but the average individual hears the word foreign and tends to link the word with foreign oil, foreign profits or even Communist countries. People in America may not agree with the ideas or like their ways, which in turn means your message can be misunderstood by your public audience.
One of the major aspects of framing is it is not the words you use in the message, it is how the message is heard. When you think about it that statement is kind of deep, because as a professionals we must master the skill of communication. Knowing how to present your message is key for example, if you're talking about money it is better to say "international tax" than "foreign tax" because not only does it sound better but the average individual hears the word foreign and tends to link the word with foreign oil, foreign profits or even Communist countries. People in America may not agree with the ideas or like their ways, which in turn means your message can be misunderstood by your public audience.
Subscribe to:
Comments (Atom)